Our Founder


George David Hodgson is a fashionpreneur, public speaker and mental health campaigner. In 2017 he founded our award-winning fashion brand, the inspiration for which came after his severe anxiety, panic attacks and OCD episode. The brand was set up to not only share his story of suffering, but to also encourage others to share their story, breaking down the stigma of suffering from poor mental health.

Since launching Maison de Choup, George has gone on to do public speeches and workshops in schools, colleges and universities about how he started MDC from such a dark place. He tells the story of his battle with severe Anxiety and OCD, not being able to leave his bedroom for 3 years and washing his hands up to 50x a day to running a fashion brand full time. He is incredibly honest about his suffering and talks about how everyone should be more open about their mental health.