Behind the Name - What does 'Maison de Choup' mean?

Much speculation has been made as to
the origination of the brand name Maison de Choup.

It doesn't actually mean anything in French,
other than 'Maison de' meaning 'House of', Choup has no translation.

Spanning back to when Founder George was suffering from mental health,
his sister Charlotte helped him through some of the
darkest days and is always there for him.
His nickname for her when he was younger was Choup.

The name Maison de 'Choup' is based on her nickname,
House of Charlotte. A dedication of how close they are.