Whilst the fashion world is telling people 'It's fashion. Nobody cares about what's going on in your personal life'. Maison de Choup are encouraging people to open up with new 'Wear it' design.

News broke this morning of Burberry's appalling faux pas with their distasteful and disrespectful 'Noose necklace' which has once again landed Burberry in hot water, a brand that has a British reputation to uphold, they are not doing a good job.
So, whilst the fashion world is telling people 'It's fashion. Nobody cares about what's going on in your personal life so just keep it to yourself'.
Maison de Choup are encouraging people to open up with new 'Wear it' design.

This is based on the expression ‘wear your heart on your sleeve’. It is an encouragement to people to be emotionally open and honest. It doesn’t directly address anxiety, but it shows that the wearer is prepared to make themselves vulnerable and not afraid of feelings. It turns emotional vulnerability into a badge of honour - there is something proud and strong about the short ‘wear it’.

The 'Wear It' design is based on the saying ‘wear your heart on your sleeve’ using the idea of a Love Heart Sweet. Subtle but playful it has a deeper meaning behind it, encouraging us to wear our hearts on our sleeves in terms of talking about our mental health.

 

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