Introducing The Column. Maison de Choup's destination for discussion, covering the intersection between fashion and mental health.

So... How is Maison de Choup actually pronounced?

This seems to be something a lot of people get stuck on... 

From Maison de 'Chomp' to Maison de 'Cop' we've heard them all and we've never thought it necessary to actually release how it's pronounced, but seeing as this seems to trip people up, we'd thought we let you in on the secret.

So, how is it ACTUALLY pronounced? 

Imagine you're saying 'Choop' without the 'u' - Maison de Choo-p (/chːoo:p/)

Got it? Amazing. Here's a little video if you're still unsure.


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