Maison de Choup Blog - Mental Health & Fashion Posts

  • This Week on The Blog - Proudly Me

    Don’t we all want to look back and think ‘Man, I really nailed my life!’. With influencers, friends and celebrities flying left, right and centre on social media, there’s a fine line between feeling like you’ve achieved something and feeling like someone’s done it better. I’ve learnt the hard way that it’s very easy to get caught up in what someone else is doing and holding onto the feeling that they’re doing everything better. We spend our time comparing and criticising ourselves daily when we could push that negative energy into worrying about what you’re doing and how you can be the best YOU. 



    We've teamed up with the messy scribbler, FloopyGoop, in a new collaboration called Positive Affirmations. On a stylish square of paper (10.5cm), you can have your own positive affirmation commissioned in avant-garde handwriting.

    We use experimental writing mediums ranging from ink to charcoal.

    Simply add the affirmation to your basket and pop your message in the 'Special Instructions for Seller' box and we’ll do the rest. Once received share it with the world using #PositiveFloopy

    Just £5. Free delivery.
  • An all-round update! I've been a little quiet lately...

    This isn't a business newsletter, nor an entrepreneurial one. But I'm just popping into your emails to remind you that it's ok to take some time off if you start feeling mentally unwell, just like with a cold. There is no shame in that. 
  • BBC Three Amazing Humans Documentary - WATCH NOW

    The designer using fashion to raise mental health awareness

    George, 22, started experiencing panic attacks six years ago. At the time, he felt really alone and isolated, thinking that nobody else could be going through the same thing as he was. So, George started drawing sketches as a way of trying to understand his anxiety - and that’s when he thought about putting those designs on T-shirts. He then set up a clothing label to raise awareness of - and funds for - mental health, and he now collaborates with others suffering from conditions like depression and eating disorders, all with the hope of encouraging people to have open conversations about mental health.

  • Whilst the fashion world is telling people 'It's fashion. Nobody cares about what's going on in your personal life'. Maison de Choup are encouraging people to open up with new 'Wear it' design.

    So, whilst the fashion world is telling people 'It's fashion. Nobody cares about what's going on in your personal life so just keep it to yourself'
    Maison de Choup are encouraging people to open up with new 'Wear it' design.
  • The Talkin' About Podcast by Maison de Choup

    I'm very excited to announce and release this with you all! The Talkin' About Podcast by Maison de Choup is now available on all major channels!!

  • I work part-time at Sainsbury's and there is no shame in that

    When you're young (or even a little older) you hear phrases thrown around like 'When are you going to get a proper job?' SO toxic to young people! In the world today, getting a job you love or thought you'd get with the degree you've successfully just earned yourself isn't as easy as just walking through the door. 

  • Meet the Founder - George David Hodgson

    Meet me, the founder of Maison de Choup and hear all about why I started the brand. 

  • A year in review: From a founders point of view.


    This year for me has been one of great enjoyment, fulfillment, and achievement. But also of difficulty and emotion mentally. From all the exciting media opportunities I've featured on, including the Today programme on Radio 4 on World Mental Health Day

  • Looking after your Mental Health during Christmas

    Christmas time can be full of emotions, happy, exciting, joyful, cheery and of course merry. But it can also bring a whole host of another set of emotions, some we don't want, those can include; anxiety, sadness, loneliness, grief, depression among others. 

  • Peacocking for a Purpose - London Fashion Week September 2019 Lookbook

    Last week I attended London Fashion Week wearing a Hi-Vis Bomber Jacket along with 

    Roxy, one of my good friends from The Feminist Cleavage with the aim of spreading a positive message surrounding mental health. 

  • Visiting and Delivering a workshop to the amazing young people in Bluebird House - Stories

    On August 22nd 2018 I visited Bluebird House in Southampton, a secure mental health unit. I delivered a workshop to the young people surrounding fashion and telling them my story.