Small Brand. Big Impact. ⬇️ ❤️

Opening 'that' door 🚪

Maison de Choup has been described by Vanity Fair as 'The Fashion Brand with a Mental Health Cause at its Heart' and is dedicated to changing the way we talk about mental health.

The Story

Powerful Tees 🦁

Maison de Choup T-Shirt The Tear T-Shirt

The Tear T-Shirt

Regular price £19.00

Maison de Choup T-Shirt The Faces T-Shirt

The Faces T-Shirt

Regular price £24.00

Maison de Choup T-Shirt The Warrior not Worrier T-Shirt

The Warrior not Worrier T-Shirt

Regular price £24.00

Maison de Choup T-Shirt Red Embroidered Logo T-Shirt

Red Embroidered Logo T-Shirt

Regular price £29.00

Maison de Choup T-Shirt The Breathe T-shirt

The Breathe T-shirt

Regular price £24.00


  • Vegan Friendly

    All our clothing is approved vegan friendly.

  • Fair Wear Foundation

    Our supplier is a member of the Fair Wear Foundation.

  • Confidence in Textiles

    All clothing is tested for harmful substances according Oeko-Tex© standard.

Printed at Home 🏠

We want to keep it in the family. So we print all of our t-shirts at home in our studio. Cutting down on cost to the environment, and avoiding printing mass amounts of product. Each order is made to order.

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  • Love it - Abbie

    "Lovely quality material & very speedy delivery! The thought put into packaging is such a nice touch too & the money goes to a good cause, love it!"

  • Very very satisfied! - Claudia B

    "I purchased the "you are thriving" and the *breathe" t-hirts and I am very very very satisfied! I love them, I love the cause and I am glad and thankful that Madison de Choup exists. Mental health matters <3

  • Highly recommended - Sue

    "lovely quality as expected from this company, and brilliant cause. Thank you to George and Maison de Choup for all you are doing for Mental Health awareness."

Inspired Packaging 📦

Each purchase comes wrapped in a brown paper panic attack bag. Drawing inspiration from George's story and reminding you to breathe every so often. 

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Buy The Tear T-Shirt

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Fashion With Purpose ⚡

We do not work like other fashion brands, we produce what is reasonable, and we never keep much stock. We avoid overproduction, maybe it slows down our growth, but we don’t care. Because we drive Maison de Choup like our grandparents would have done it: slowly, with great care and a lot of love.

The Column 📖

The Column is Maison de Choup's destination for discussion, covering the intersection between fashion and mental health. Our columnist Simone Williams has covered fashion for Cosmopolitan UK, The Glass Magazine and Popsugar and wants to peek into the corners that are yet unexplored.

The Column

Why Maison de Choup? This is why ⤵️

  • 25% to YoungMinds Charity

    25% of proceeds from certain collections goes to YoungMinds Charity helping young sufferers.

  • 100% Organic Cotton

    All our tees are made from 100% ethically sourced organic cotton. Beautifully soft to the touch.

  • Always Tracked Delivery

    We always send out your orders via tracked delivery, so you can feel safe that it will arrive in good condition.

Positive Affirmations 📝

We've teamed up with the messy scribbler, FloopyGoop, in a new collaboration called Positive Affirmations. On a stylish square of paper (10.5cm), you can have your own positive affirmation commissioned in avant-garde handwriting. Up to 8 words.

Simply add the affirmation to your basket then drop us an email with your wording or desired phrase/quote and we’ll do the rest. 

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A Family Run Brand 👨‍👩‍👧‍👦

Still in its infancy, Maison de Choup is run from the kitchen table. We take great care of our products and customers in the way we'd like to be treated, from the ordering process to the delivering process. If you need any help with anything at all, just give us a shout.

Behind the Name 📛

Spanning back to when founder George was suffering from mental health, his sister Charlotte helped him through some of the darkest days and is always there for him. 

The name 'Maison de Choup' is based on her nickname, House of Charlotte. A dedication to how close they are.