Making Mental Health Matter

Maison de Choup is the Fashion Brand with a Mental Health Cause at its Heart. We are changing the way we talk about our mental health using fashion as a vehicle.

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Our Mission

Maison de Choup's mission is to raise awareness and funds for all of us that suffer from mental health problems with subtle and non-triggering designs. George suffered severely for three years, affording private therapy he slowly recovered, but then he set out to help those young people who can't afford to go privately. Watch our BBC Three 'Amazing Humans' Documentary to hear the full story.

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Our conversation starting products

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Small Brand. Big Impact.

Maison de Choup is encouraging people to open up and comfortably talk about their mental health through fashion. 25% of proceeds from certain designs are donated to YoungMinds Charity.

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Our Customers Say

"Lovely quality material & very speedy delivery! The thought put into packaging is such a nice touch too & the money goes to a good cause, love it!"

Abbie H

"I purchased the "you are thriving" and the *breathe" t-shirts and I am very very very satisfied! I love them, I love the cause and I am glad and thankful that Madison de Choup exists. Mental health matters <3

Claudia B

"lovely quality as expected from this company, and brilliant cause. Thank you to George and Maison de Choup for all you are doing for Mental Health awareness."

Sue

Really impressed by the quality of the t-shirt itself, and for such an affordable price! Love the cute design and message Maison De Choup share. Big fan x

Scarlett Cooke

Ordered Tuesday morning, confirmation of despatch Tuesday afternoon and delivered Wednesday. Fantastic service ! The t shirt is excellent quality and has kept its shape and size after washing. Would definitely recommend this company.

Nicola B

Abi's face masks are just lovely; beautifully made from beautiful fabrics. They make wearing a face mask almost a pleasant experience.

Jennifer C

Very well made, looks great and does the job perfectly. Due to it's really great breathability and the adjustable straps it is very comfortable to wear.

Tiffiny B

This T-shirt goes with absolutely everything, and fits beautifully. The material is incredibly soft, such a nice feel! Love this.

Lucy S

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